Procter & Gamble Partners with Allergy Foundation to educate consumers
An allergy or Type I hypersensitivity is a immune malfunction whereby a person's body is hypersensitised to react immunologically to typically nonimmunogenic substances. When a person is hypersensitised these substances are known as allergens. The word allergy derives from the Greek words allos meaning 'other' and ergon meaning 'reaction' or 'reactivity'.
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Procter & Gamble Partners with Allergy Foundation to educate consumers

Allergy :: Procter & Gamble Partners with Allergy Foundation to educate consumers

Allergy :: Procter & Gamble Partners with Allergy Foundation to educate consumers

Procter & Gamble has partnered with the Asthma and Allergy Foundation of America (AAFA) to educate people about those hidden allergen "hot-spots." People know about dust mites in their beds, pet dander in their carpets and other dust and allergens on their floors and furniture, but they may be missing some other hidden place where allergens collect in their homes.

The most common indoor allergens are from pet dander, dust mites, and pollen from outdoors and these allergens can settle on hard surfaces and fabrics around the house, such as bedding, carpeting, countertops and furniture. But they can also get into smaller hard to reach areas, and in hidden places you might not think to clean on a regular basis.

According to AAFA, here are five of the most commonly overlooked allergen hot-spots in your home:

1. Door Jams
2. Window Sills
3. Plush Toys
4. Walls
5. Closets and Drawers


This spring, the AAFA is stressing the importance of allergen reduction throughout the entire home. "Allergen avoidance and reduction at home is critical to allergy control," says Mike Tringale, Director of External Affairs at AAFA. "The first step is to identify the problem areas, and then take the necessary steps to reduce hidden indoor allergens."

(Published at www.spiritindia.com on Monday, March 19, 2007)
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