Obesity - Above-normal body weight, usually defined as more than 20 percent above what's considered healthy for people of a certain age, height and bone structure.
TV food ads increase obese children's appetite by 134 percent
Obesity :: TV food ads increase obese children's appetite by 134 percent
Obese and overweight children increase their food intake by more than 100% after watching food advertisements on television; a study by the University of Liverpool psychologists has shown.Food intake following the food adverts was significantly higher compared with the toy adverts in all weight groups, with the obese children increasing their consumption by 134%; overweight children by 101% and normal weight children by 84%.
It was also found that weight dictated food preference during the experiment. Food of differing fat contents was made available to the children to eat at their own will, ranging from high fat sweet snacks to low fat savoury products. The obese group consistently chose the highest fat product - chocolate - whereas the overweight children chose jelly sweets which have a lower fat content, as well as chocolate.
Dr Jason Halford, Director of the University?s Kissileff Human Ingestive Behaviour Laboratory commented: ?Our research confirms food TV advertising has a profound effect on all children?s eating habits ? doubling their consumption rate. The study was also particularly interesting in suggesting a strong connection between weight and susceptibility to over-eating when exposed to food adverts on television.?
In this country, 14% of children are classed as obese and the average UK child watches 17 hours of commercial television a week. A ban on junk food advertising around children?s television programmes was introduced in the UK in January 2007 yet surveys have shown that many children still watch during ?family viewing? hours in the evening when the ban does not apply.
The University research team is presenting its research at the European Congress on Obesity in Budapest this week.
Future studies are planned to investigate whether enhanced responsiveness to food adverts or the greater amount of television children are watching is a predictor of childhood obesity.
(Obesity :: TV food ads increase obese children's appetite by 134 percent published at SpiritIndia on Tuesday, April 24, 2007)
Obesity
Search more information on Obesity, Obesity booksRecently posted related articles on Obesity :
- Obesity :: A higher risk of obesity for children neglected by parents
- Obesity :: Ethnic differences seen in extremely obese children
- Prostate Cancer :: Obesity and overweight linked to higher prostate cancer mortality
- Obesity :: Body-weight regulation scientists give perspective on obesity-related research
- Obesity :: Possible link between obesity and viral infections
- Obesity :: Fighting obesity may be as easy as ATP, says UH researcher
- Obesity :: Gastric bypass surgery may cause post-op nutrient deficiencies
- Obesity :: Genes may make some people more motivated to eat, perhaps overeat
- Obesity :: 1 in 5 bariatric surgery candidates not psychologically cleared for surgery
- Obesity :: Enzyme promotes fat formation
Most related articles:
- Obesity :: TV food ads increase obese children's appetite by 134 percent- Fast Food :: Fast food in children's hospitals - 9.7
- Obesity :: Type 2 diabetes n obesity - major public health problems in USA - 9
- Diet :: Diet pill for dogs may cure biscuit binge - 8.8
- Prostate cancer :: Obesity may hasten prostate cancer diagnosis - 8.4
- Food :: Fatty soup as an appetizer reduces food intake in lean and obese subjects - 8.4
- Obesity :: Health care expenditures significantly higher for children with obesity - 8.1
- Obesity :: FDA approves Pfizer's Slentrol for obesity in dogs - 8.1
- Obesity :: Enzyme promotes fat formation - 8
- Obesity :: Obese girls less likely to attend college - 7.9
Obesity - recent related articles/news stories:
- Obesity, alcohol use and smoking increase second breast cancer risk- Eating late night snack causes weight gain, obesity
- Action steps to cut childhood obesity rates
- 10 and 11 year olds like to have a perfect body
- Daylight may reduce obesity risk
»» Medication :: Side effect from properly administered medication
«« Menopause :: Hot flashes - Studies explore the role of genes, obesity and alcohol
The information provided on SpiritIndia.com is designed to support, not replace, the relationship that exists between a patient/site visitor and his/her physician. Spirit India comply with the HONcode principles for trustworthy health information.
Health, Business, Science, Sports, Entertainment, Technology
©2002-2009 SpiritIndia.com
Health, Business, Science, Sports, Entertainment, Technology
©2002-2009 SpiritIndia.com